Having various experts onboard is a large part of the problem solving model. One cannot simply know everything – climate change, nutrition, agriculture, and health. In a perfect world, I would have liked a week of studio with the experts like the one I worked on in Sitra, Helsinki Design Lab Studio, but let’s face it – this was my master’s thesis without supporting organisation or funding. My strategy was therefore to visit as many experts as possible and ask about the most recent research findings, and listen to their take on the problem. Beef Finland is hugely owing to those listed below who generously spared their time for meeting me.
| Name | Date | Occupation /Organization |
Key ideas earned |
| Karlijn Souren | 14 Nov 2011 | Eating designer /Freelancer |
– Myth buster of night food: not preference but availability – Social issues around food – Food waste problem |
| Sasu Laukkonen | 7 Dec 2011 | Cook /Chef & Sommelier |
– The rise of new Nordic cuisine – Organic food discourse among restaurateurs – How he uses herbs and vegetables being wasted in the city – How he uses a whole animal (not to waste parts) |
| Toshiaki Hoshi | 11 Dec 2011 | Cook /Ravintola Hoshito |
– Why he uses more meat for customers in Finland – Meat vs vegetable satisfaction-performance/price comparison in Japan and in Finland from a chef’s point of view |
| Tapani Parviainen | 13 Dec 2011 | Veterinarian /Aluehallintovirasto |
– Safety of meat production in Finland – Geographical implication of farming in Finland |
| Ville Tikka | 14 Dec 2011 | Strategic Director & Futures Specialist /WeVolve |
– WeVolve’s approach to societal changes of a preferred future |
| Markus Vinnari | 13 Jan 2012 | Post-doctoral Researcher /University of Eastern Finland |
– Vegetarian population in Finland and its development |
| Aki Arjola | 16 Jan 2012 | Founder /Eat & Joy |
– Eat & Joy’s approach to meat product |
| Dan Hill | 18 Jan 2012 | Design Lead /Sitra |
– Structure of design brief – Tips for design brief |
| Tommi Kotiranta | 19 Jan 2012 | Founder /Ravintola Zuccini |
Waiting for answer to the questionnaire sent to him |
| Taina Mikkonen | 20 Jan 2012 | Evira | – Farm subsidy structure and its ramification |
| Antti Oksa | 25 Jan 2012 | Category Manager, Meat sales in S-Group grocery chains /SOK |
– Beef and meat sales in S grocery chain – S’s action on beef and meat comsunption |
| Sirpa Kurppa | 27 Feb 2012 | Food researcher, MTT | – Pro-beef? – Beef and meat related research going on in MTT |
| Miska Knapek | 28 Feb 2012 | Masters student at Aalto University | – Veganism, raw-foodist in Nordic Europe |
| Suvi Vuorinen | 1 Mar 2012 | Home economics teacher, formerly working for Helsingin Suomenkielinen työväenopisto | – Cooking courses in Suomenkielinen työväenopisto (The Finnish Adult Education Centre in Helsinki) – Home economics courses |
| Jaana Jussila | 2 Mon 2012 | Director, Kipsari | – How Kipsari is run – How much customers Kipsari serves – How much of their customers are vegetarians or vegans |
| Ilmari Arnkil | 4 Mar 2012 | Chairman of the board of Kipsari, a student of Aalto University School of Arts, Design and Architecture | – How Kipsari is run – How much customers Kipsari serves – How much of their customers are vegetarians or vegans |
| Raija Kara | 6 Mar 2012 | Secretary general, National Nutrition Council, Food Safety Authority Evira | – How dietary recommendation is being designed in Finland – Official opinion of National Nutrition Council on the current trend: low carb diet |
| Jyrki Niemi | 8 Mar 2012 | Professor, MTT Economic Research | – The economics of beef in Finnish society – The subsidy on beef production and distribution and its ramification – How EU intervened – Number of farms, sizes before and after |
| Mariaana Nelimarkka & Christer Lindgren | 8 Mar 2012 | Food writers, Kielhuu | – The rise of new Finnish cuisine – Reasonings behind vegetarian cookbook – How to lead the new food trend – Vegetarian food competition or festival |
| Johanna Mäkelä | 12 Mar 2012 | Professor of Finnish food culture, University of Helsinki | – Obstacles and opportunities reflecting the history of Finnish food culture |
| Kristiina Janhonen | 13 Mar 2012 | Doctoral candidate, University of Helsinki | – Her research on food choices of adolescence |
| Raija Tahvonen | 16 Mar 2012 | Professor of Biotechnology and Food Research, MTT | – Metabolism of Finnish people – Calcium deficiency and protein – High dairy intake and osteoporosis – Diet related healthcare cost issue |
| Mikael Fogelholm | 25 April 2012 | Professor in Nutrition, Department of Food and Environmental Sciences, University of Helsinki | – Metabolism of Finnish people – Diet related healthcare cost issue |
| Kirsti Uusi-Rasi | 10 Sep 2012 | PhD, Adjunct Professor, UKK Institute, Tampere | – High protein intake and osteoporosis |